All the talk in the world don’t matter a thing, your content needs keywords like young rappers need bling. Meta tags are dead, content is king, getting to the head of the line is the thing.
All the CSS skills and all the slick flash layouts won’t matter a thing when the spider turns the light out.
Without real content the pages does languish, even if your webmaster speaks multi-java language. Pick a subject, pick a verb, best use an <alt> tag on your image. Got a roadblock in your brain, keywords giving you pain?
Take a peak at my stash and see how I make my cash:
http://tools.seobook.com/keyword-tools/seobook/
http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html
And from the Big Boy itself